The Accelerator Program
Accelerate your business one day at a time.
End your days of:
Chasing cold leads who don't want to talk to you.
Wasting time on tire-kickers.
Feeling behind and unproductive.
Suspecting that your marketing isn’t accomplishing what it should.
Working with bad clients just for the revenue.
Begin your days of:
Working with leads who are happy and eager to talk to you.
Closing more business in less time.
Leading the sales conversation instead of reacting to it.
Finishing early with more accomplished and higher production.
Immediately separating good clients from bad clients.
The Power of Focus
Clear your calendar for one day and big things will happen.
Start the day with a clean sheet of paper. And by the end of that day you'll have a major marketing milestone completed.
Strategy
In a single day you will:
Develop your First-Time Offer (FTO) in a single Accelerator Day. Your FTO is your secret weapon to close more deals faster while also filtering tire-kickers and bad clients.
Develop your Transformational Language Grid in a single Accelerator Day. The most powerful marketing doesn't sell the product or service. It sells the transformation. Your Transformational Language Grid drives the language in your emails, ads, website, mailers, and all other communication.
Develop your Ad and Outreach strategy in a single Accelerator Day. This will be a hands-on day. By the end of the day you'll have ads running. Then join the monthly coaching calls to fine-tune your ads.
Develop your FTO Conversation Starter in a single Accelerator Day. This is typically a checklist, or a short piece of content that answers a real question your prospects have. We'll make sure it's "irresistible", so it engages strangers. And we'll make sure it highlights your secret sauce for your unique and ideal client.
Content
Launch a content plan that actually works.
There are reasons generic industry reports don't work.
They don't answer the questions your prospects are asking. They don't speak to the unique needs of your ideal client - that you uniquely serve with your unique secret sauce.
So many standard reports baffle folks with bovine matter - hoping it will make prospects convert. But not your content plan.
On each content Accelerator Day you'll start with a blank sheet of paper and finish with:
- An outline (and maybe draft) of an irresistible conversation starter that will generate leads.
- A fully drafted email so that you can promote your conversation starter to your email list.
- Ad copy for your Google / Bing ad.
- Ad copy for your Facebook ad.
Ads and Outreach
Get your message out!
Once you have your strategy, your unique messaging, and your content, let's get it out for the world to hear ...
... and of course, "the world" is your unique audience that uniquely resonates with your specialty and secret sauce (which we will sort out in the strategy).
You'll start getting your message out where your audience can hear, respond, and engage with you.
An entire Accelerator Day is devoted to getting your ads running.
Then every month we'll have a coaching call to help you launch and maintain your ads.
NOTE: The ad coaching calls are for Premium and Concierge members.
How the Accelerator Days Work
One Strategy Accelerator Day for all members. (every quarter)
One Content Accelerator Day for Premium and Concierge members. (every quarter)
Bonus days for Premium and Concierge members. We plan to hold random Bonus Accelerator Days. And you're invited.
Begin: 10AM (EST) / 7AM (PST)
Finish: 6PM (EST) / 3PM (PST)
Breaks: 5-10 minute breaks every 45-90 minutes. Sixty minutes for lunch.
Format: Short lecture followed by workshop and break-out groups. Then repeat.
One-on-One Coaching
Kickoff
Every Accelerator member gets a strategy and goal-setting session.
Monthly and Quarterly
Accelerator Premium members get a quarterly one-on-one strategy and coaching session.
Accelerator Concierge members get a monthly one-on-one strategy and coaching session. Additionally, once a quarter, your monthly session will be a full half-day to work through any issues and help you scale your business.
Accelerator Community
The Accelerator Community is a place where you can:
Ask questions.
Share thoughts.
Get feedback.
Historically we’ve done this on one of the major social media platforms. But times have changed. And we want a more positive environment for our community. So, Locals is the home of the Accelerator Community. Locals requires that we charge a minimum of $2 per person per month to be on their platform. The reason for the charge is to filter trolls and other bad actors from the platform.
Why Locals?
“Locals ends up being this happy place where you don’t get all the nastiness of the other platforms and I can’t be cancelled. It’s sort of perfect”
Scott Adams, Cartoonist, writer, commentator
BONUS: Since this is additional to the Accelerator Program, you’ll get an additional feature. You’ll have access to a form to submit questions. And weekly (most weeks) I’ll post a 15–20-minute video answering your questions. Obviously, there are a few weeks I’ll be on vacation or traveling. So, it will be most weeks, but not all.
Accelerator Days
Coaching Calls
Bonuses
Annual Membership
Annual Membership (with Limited Discount)
Money-Back Guarantee
Try your first Accelerator Day ...
Stay for the full day ...
Do the work ...
Sleep on it one night ...
If you wake up and aren't 100% convinced this will change your business, let us know and we'll give you a full refund.
But ...
Even if you cancel, you can keep 30-day access to any of the courses in your bonus package.
What Others are Saying
Christy, Financial Advisor, Minneapolis, MN
“The concepts you teach are immediately implemented ...
... if it’s typically a 40-minute call, it’s down to 20-25 minutes ...
... We typically had a 30% to 40% [closing rate] ... but we’ve more than doubled it.”
Sharon, Financial Advisor, Austin, TX
“You are always talking about how it’s important to make sure your clients are delighted ...
... and you did that for us.”
Eric, Show and Event Organizer , Bethesda, MD
“Great new ideas were generated and have come up with two new FTOs that we will try ...
... I love your selling style – refreshing to see sincerity since so many sales trainers I have seen over the years come across as fake.”