How do You Measure Up?


Get Industry Average Ad Statistics Across 18 Industries

How good is good? That’s a tough question. But here are some guidelines based on industry averages.

We’ve compiled some data on Facebook ads and Google Search ads. How do you measure in your industry? You can find out on the following parameters:

  • Cost Per Click (CPC) – The industry average cost paid per ad click.
  • Click-through Rate (CTR) – The industry average for the average clicks per 100 impressions. An impression is anytime a user sees an ad.
  • Average Conversion Rate – The industry average conversion rate. This can be ambiguous because there is a lot of variability in the definition of a conversion. i.e. download whitepaper or make purchase
  • Average Cost Per Action (CPA) – The industry average cost of a conversion. Again, this can be ambiguous depending on the definition of an action (conversion). An action could be a page view. An action could also be a purchase.

So, use some common sense in comparing your ad performance to these numbers. But you can get an idea of how you’re performing in your industry.