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Speaker

Marketer

Writer

 

and always a Marine

An Actionable Message Tailored for Your Audience

Why me
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Craig Andrews

Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase.

Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients.

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Speaking Topics

How to Engineer the Ideal Sales Conversation

Use a Customer Value Journey like the stages of courtship. Add value at each and every stage. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal” (much like my wife asked me).

Your audience will gain insights they can start using immediately.

How Opinion Surveys and Focus Groups Are Hurting Your Business

Focus groups and opinion surveys feel good and responsible. But they’re packed full of pitfalls. We’ll show how the best TV commercial in history almost never made it past the focus group. And how another company scrapped $30 million of inventory when 200,000 opinion surveys told them the wrong answer.

More importantly, we’ll show you how to avoid these same pitfalls.

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What Others are Saying

Speaking Examples

Let's Do Coffee!

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